Frugi was born in Cornwall in 2004 from a desire to create beautiful organic clothes, and has now grown up to be the UK’s leading organic children’s clothing brand.

We design clothes that children really do love to wear, and we celebrate childhood through great design, vibrant colours (and cute Frugi characters!)

Our gorgeous collections range from newborn to 10 years, as well as award winning stylish breastfeeding wear for mothers.

Frugi uses super soft organic cotton and we are certified by the Soil Association and GOTS.

We are proud to be an ethical business and donate 1% of our turnover each year to charity through our Little Clothes BIG change project.